Our hypothesis is that women have other (stimulus or situational) information, except stimulus explicitness defines sexual feelings, whereas for men, peripheral feedback from genital arousal (and thus an incentive to be specific) is the most important factor in the experience of sexual arousal. This hypothesis is consistent with the observed gender differences in response coordination. This coincides with the approval of Baumeister that women are more evidence of erotic plasticity than men. After reviewing available data on sexual behavior and behavioral data for men and women, he concluded that women's sexual response and sexual behavior shaped the cultural, social and situational factors to a greater extent than men.

Both women and men's sexuality, most likely due to the interaction of biological and socio-cultural factors. Evolutionary arguments often refer to the differential reproductive goals for men and women. Minimum reproductive investment for women than for men. Given these differences of reproductive, it would be particularly adaptive for a woman who has a substantial reproductive investment and a clear attitude to his offspring, and not only show a strong attachment to her children, but be selective in choosing friends who can provide the necessary resources. This selectivity of the complex mandates a careful decision-making process that is engaged in subtle signals and situational factors. According to the men and women of reproductive differences, Bjorklund and Kipp suggested cognitive mechanisms of inhibition have evolved from the need to control the social and emotional reactions. Women are better to delay gratification and to regulate their emotional reactions. Beauregard showed involvement of the prefrontal cortex in the regulation of sexual arousal. They are induced by sexual arousal from sexual films and display of brain activity. Subjects were asked to suppress their emotional reactions to the film. MRI data show that the confrontation with the sexual stimulus as a result of activation of emotional circuit in the brain, whereas the inhibition of response was associated with activation of the prefrontal area.

Emotional significance of events or situations, in addition to the evolutionary point of view, maybe in the future, looking at the types of actions that provoked the emotional valence of the "sexual" events or situations. These actions, as predicted by theories of motivation, associated with satisfaction problems, which need not be sexual, such as the satisfaction of an orgasm, but may also include a proximity or contact. Sexual stimuli, through a negative experience may be associated with distaste, and thus turn off any possibility for a positive excitation. Sustained sexual arousal, which may increase the intensity should be satisfying in itself, or to predict the satisfaction of other problems. This idea also implies that, depending on circumstances, may be non-sexual issues that attract attention with greater intensity, and thus divert attention from sexual stimuli.

Keywords: sexual arousal sexual feelings sexual stimuli reproductive differences induced sexual arousal

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